Free-to-play model works, says EA

Leigh Harris
Free-to-play model works, says EA

Real Racing 3 is the most downloaded game in the series, in spite of negative backlash from a 'vocal minority'.

EA All Play Senior VP Nick Earl was reported as saying that: "Even though there's some vocal minority that don't like it, ultimately the numbers would show that they and others all support the freemium model better."

Perhaps it was the use of Australia and New Zealand for a soft launch which helped EA to iron out the kinks in its free-to-play model before unleashing Real Racing 3 on the rest of the world, but one thing's for certain: EA is confident in its decision.

The data certainly does back up EA's stake in free-to-play as well, although that doesn't suggest that the free-to-play model is right for all games or for all developers. Some games simply don't have a structure which will allow for free-to-play to easily work, while some independent developers in particular lack the expertise and staff to carry off a free-to-play game with decent enough support to keep fans going.

Regardless, EA has found its groove for mobile gaming and doesn't look to be turning back any time soon.


Tags: free-to-play , ea , mobile games , Firemonkeys , Real Racing 3

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