Far Cry 3: Ubisoft's second biggest marketing campaign this year

Leigh Harris
Far Cry 3: Ubisoft's second biggest marketing campaign this year

With precious few Triple A titles left on the schedule and all eyes soon to be on Nintendo, Ubisoft's open-world shooter is out next week.

Far Cry 3 has 'more than doubled' pre-orders on Far Cry 2, according to Ubisoft Australia, and it has confirmed to MCV that this will be the company's second-biggest marketing campaign of the year behind Assassin's Creed III.

The game sees players exploring a vast archipelago full of danger, and is given the freedom to play at their own pace in a non-linear contemporary environment.

It's hitting next Thursday 29th November.

 

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Tags: Ubisoft , marketing , far cry 3 , Assassin's Creed III

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