EB apologises for mock cocaine stunt

Leigh Harris
EB apologises for mock cocaine stunt

After a pretend display of cocaine lines made mainstream news at the Grand Theft Auto V launch, retailer EB Games issued a public apology.

Debra McGrath, EB's National Brand, Events and Marketing Manager said:

Regrettably, one of our EB Games store locations in Queensland set-up an unauthorised display within the store in support of the launch of the Grand Theft Auto V video game. The display included a white powdery substance that appeared to be some form of an illegal drug.

We can confirm that the powdery substance was 'sherbet', a type of fizzy candy, and at no point did the store attempt to give any of the fizzy candy away. This was an isolated incident, and we apologise for any offence this may cause.

The store in question was the Southport, Queensland store, the images from which first appeared via Reddit.

For the full story, check out the Brisbane Times article.



Tags: Retail , reddit , midnight launch , Grand Theft Auto V , eb games

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