"The whole 'old guard' where you get a Game Informer cover and an E3 reveal is dead," says Cliff Bleszinski.
The former Epic developer and Gears of War designer told Gamasutra that the old market is over.
"I'll never make another disc-based game for the rest of my career and [at E3] they're trying to woo buyers from Target and Walmart?" he said.
"PC is where I'm going to wind up. That's where the community is. The trend will always be the core. If I start a studio, I want a community manager there day one. I want weekly video or podcasts; I want task lists available on the subreddit."
Bleszinski also admitted that despite the colossal success of Gears of War, he wants to go on to achieve bigger things.
"At the end of the day, you're shooting fucking lizard-men in the fucking face with a fucking chainsaw gun," he explained. "It didn't wind up what I'd hoped. I'd pitched it as 'Band of Brothers with monsters' – you know Band of Brothers is well-done and emotional, telling the story of the Greatest Generation and what they did in the war.
“Yet somehow we landed on 'Predator'. The characters being all 'buff and manly', I'd never planned on that. I don't want Gears to be my defining legacy. At the end of the day, it's known for being a fun, fantastic franchise. But I'd like to think there's more to my creativity than that."